Integrated & 360° Campaigns
End-to-end visual identities and multi-channel brand systems built from a blank page to launch. Working in high-stakes live entertainment honed my ability to originate concepts from scratch, bridge digital and tactile print workflows seamlessly, and execute zero-error print production and strict billing hierarchies under unforgiving deadlines.
THE SHARK IS BROKEN — Brand Identity & Multi-Channel Rollout
TARTUFFE — Brand Identity & Times Square OOH
BYE BYE BIRDIE — Brand Concept & Experiential Street Activation
SPARE PARTS — Brand Expansion & Street-Level OOH
ART OF LEAVING — Brand Identity & National Print Campaign
PRINT DESIGN
MOTION DESIGN
Key Art
Honorable Mentions
MERCHANDISE DESIGN
I have designed Paper Mill Playhouse’s season merchandise for the last 5 seasons. Here is a sample of the products I’ve created.
Below are some personal projects created with the goal of pushing myself outside of my comfort zone to hone my creative skills through ads and motion graphics.
JUST FOR FUN
PERSONAL MOTION PROJECTS
During COVID I spent a lot of time experimenting with After Effects and creating my own personal narratives through illustration.
Hello, I’m Danielle.
A multidisciplinary Artist & Designer
Hmm… where should I start?
I have 8+ years of experience and am particularly fascinated in the strategy behind graphic design, focusing on the ‘why’ before the ‘how’.
I was an artist way before I was a designer and got my first degree in Drawing. Fun fact, oil pastel is my favorite medium and I love drawing realism. I attribute my strong attention to detail and an observant eye to drawing realistic subjects.
Always inspired, I’m constantly running toward tasks that scare me to push my creative development. Currently I’m expanding my skillset in deck building.
Did I mention I was also a teacher? Well sort of. I have a masters in education and thus I excel at supporting others and collaborating through brainstorming to elevate products to the highest level.
I’ve been told I take ambiguous and complex information and break it down into tangible pieces through layouts and templates.
Outside of design, I love cats, Disney, theater, punk-rock music and traveling.
My resume can be found here.
Areas of focus: production design, motion, digital ads,
Some companies I’ve worked with: Disney Theatrical, Paper Mill Playhouse, Disney’s Pixar Putt, Table 7 Strategy, Situation, Broadway Cares Equity Fights AIDs, Azenta Life Sciences, Pace University, A Class Act NYC
Social Media
Modular content systems, seamless swipeable carousels, and grid transformations built to drive audience engagement across non-profit, healthcare, and consumer brands. See more here.