TARTUFFE
360 campaign created at Table 7 Strategy. From concept to final product.
Below are examples of the static & motion OOH placements and the printed step & repeat. From sketches of the logo to the billboard in Times Square, I explain the process here.
SPARE PARTS
360 campaign created at Table 7 Strategy. From concept to final product. Pictured below is the printed OOH, digital marquee and digital OOH.
I explain how I took the original art provided and turned it into a campaign here.
ART OF LEAVING
360 campaign created at Table 7 Strategy. From concept to final product.
Pictured below is the digital marquee, a promo video made on After Effects, and a social post of a brand partnership. From drawing the logo to seeing my ad in a magazine, I go through the entire process here.
THE SHARK IS BROKEN
360 campaign created at Table 7 Strategy. From concept to final product. Pictured below are examples of the theater’s website promotion, printed banner outside the theater and a mailer. From key art development to a printed shark cut-out, I go through my process here.
BYE BYE BIRDIE
360 campaign created through a PAC NYC continuing education program. Pictured below are examples of the subway signage, printed mailer and merchandise. Learn more about this project here.
KEY ART
Honorable Mentions
MERCHANDISE DESIGN
I have designed Paper Mill Playhouse’s season merchandise for the last 5 seasons. Here is a sample of the products I’ve created.
Perhaps you think I’ve only designed for theater. I wanted to showcase the breadth of industries I’ve worked in. Below are many examples of my production design work, starting with digital advertising.
DIGITAL DESIGN
PRINT DESIGN
MOTION DESIGN
Below are some personal projects created with the goal of pushing myself
outside of my comfort zone to hone my creative skills through ads and motion graphics.
JUST FOR FUN - PERSONAL PROJECTS
Personal motion projects-
During COVID I spent a lot of time experimenting with After Effects and creating my own personal narratives through illustration.
multidisciplinary artist & designer
Hi! I’m Danielle.
An artist way before I was a designer.
Some other things of note:
8+ years of experience and a strategic mindset toward graphic design, focusing on the ‘why’ before the ‘how’.
Backed by a foundation in drawing and realism, offering a strong attention to detail and an observant eye.
Always inspired, running toward tasks that scare me to push my creative development.
Leveraging a background in education, I excel at supporting others and collaborating through brainstorming to elevate products to the highest level.
I’ve been told I take ambiguous and complex information and break it down into tangible pieces through layouts and templates.
Outside of design, I love cats, Disney, theater, punk-rock music and traveling.
My resume can be found here.
Some companies I’ve worked with: Disney Theatrical, Paper Mill Playhouse, Disney’s Pixar Putt, Table 7 Strategy, Situation, Broadway Cares Equity Fights AIDs, Azenta Life Sciences, Pace University, A Class Act NYC