Integrated & 360° Campaigns
From initial logo sketches to Times Square billboards and street-level activations, these are the full brand worlds I’ve built from the ground up. Live entertainment taught me how to bring original ideas to life across digital and physical spaces and how to execute high-stakes print and complex billing details accurately under unforgiving deadlines.
THE SHARK IS BROKEN — Brand Identity & Multi-Channel Rollout
TARTUFFE — Brand Identity & Times Square OOH
BYE BYE BIRDIE — Brand Concept & Experiential Street Activation
SPARE PARTS — Brand Expansion & Street-Level OOH
ART OF LEAVING — Brand Identity & National Print Campaign
Motion Design
Kinetic typography, social video campaigns, and Times Square LED marquee motion—bringing brand identities to life across screens and physical spaces. See more here
Additional Key Art
Custom title treatments, photo compositing, and early-stage visual explorations—built to capture a brand's story and personality in a single frame.
Concept Explorations: Glory Ride
Merchandise Design
Over five seasons designing official merchandise for Paper Mill Playhouse including a direct collaboration with Disney Theatrical on Hercules. I’ve translated show identities into wearable apparel, custom enamel pins, and tactile retail products. Explore the Hercules concept process here.
Self-initiated brand concepts, typography experiments, and consumer ad studies—exploring bold visual directions across music, fashion, and lifestyle culture.
Creative Playground
Hello, I’m Danielle.
A multidisciplinary Artist & Designer
Hmm… where should I start?
I have 8+ years of experience and am particularly fascinated in the strategy behind graphic design, focusing on the ‘why’ before the ‘how’.
I was an artist way before I was a designer and got my first degree in Drawing. Fun fact, oil pastel is my favorite medium and I love drawing realism. I attribute my strong attention to detail and an observant eye to drawing realistic subjects.
Always inspired, I’m constantly running toward tasks that scare me to push my creative development. Currently I’m expanding my skillset in deck building.
Did I mention I was also a teacher? Well sort of. I have a masters in education and thus I excel at supporting others and collaborating through brainstorming to elevate products to the highest level.
I’ve been told I take ambiguous and complex information and break it down into tangible pieces through layouts and templates.
Outside of design, I love cats, Disney, theater, punk-rock music and traveling.
My resume can be found here.
Areas of focus: production design, motion, digital ads,
Some companies I’ve worked with: Disney Theatrical, Paper Mill Playhouse, Disney’s Pixar Putt, Table 7 Strategy, Situation, Broadway Cares Equity Fights AIDs, Azenta Life Sciences, Pace University, A Class Act NYC
Social Media
Modular content systems, seamless swipeable carousels, and grid transformations built to drive audience engagement across non-profit, healthcare, and consumer brands. See more here.