Targeting a Specific Audience
A Class Act NY is a theatre school that hosts a variety of educational programs featuring many Broadway artists. During my time with them, I researched how comparable companies promoted their theatrical programs. As a result I developed a visual style for each of ACANY's programs and graphic types across multiple channels.
I grew an even deeper understanding of ACANY’s audience through direct engagement on Instagram in the form of commenting and stories.
Social Media Graphics | Web Graphics | Motion Graphics | GIFs
Maintained a Consistent Feed by Creating a Visual Style
Created a visual style for each program or post type
Promoted Classes Across Multiple Platforms
(Shown: Instagram Story, Post, Web Slider; Not Shown: Eventbrite & Wordpress Image)
GIFs Encouraged Audience to Promote Brand through Instagram
Developed Innovative Logos & Increased Instagram Post Engagement by 500+ Views
Implemented videos in the Instagram feed. Raised views by 500+
Created an animated logo for a weekly post that highlighted previous students’ achievements. Increased engagement more than static logo.