my role Staff Designer; Designer of additional event collateral

more info Tasked with designing banner ads to promote Broadway Cares’ event, Broadway Flea Market. I must admit I have a soft spot for banner ads. Is it my favorite thing to design? Maybe. It definitely was with this key art and branding I was provided for this project. What a cool concept to have a comic strip as the branding for the Broadway Flea Market. What made this fun to work with as a designer was that a comic strip was a topic that left a lot of room for creativity when designing the subsequent pieces of collateral like the banner ads.

The hardest thing was coming up with different layouts for each banner size. In addition, the artwork was so detailed and the images had a very specific filter applied so that made for a lot of tedious editing when having to apply that filter treatment to every image that was used in the ads. A way I’d approach it in the future would be to edit all the images first, so that I have them to pop in easily.