my role Merchandise Designer & Assistant Gift Shop Manager; This project: Designer of a front-facing website

more info The gift shop uses Square for their register. Square came with a feature to create a website to use for an online store, however, it wasn’t designed and so the user instead saw an inventory list of everything the shop had. A few years ago I created a home page and a menu with subsequent pages that would enable the user to have a much more pleasant experience navigating through the online store.

Since Paper Mill rebranded, I have been working on rebranding the site to ensure it matches the new brand. The challenge has been that the brand is new to everyone in the organization, so I’m still exploring designs that match the rebrand, but aren’t too complicated so our viewers can still easily access each part of the site.