my role Staff Designer; Designer of additional event collateral

more info Tasked with designing an EBlast to promote Broadway Cares’ event, Broadway Flea Market. My resource was the key art. Similarly to the banner ads, the freedom a comic strip provides in terms of layout options made designing this a very fun task.

The real challenge this task posed was that the EBlast was very text heavy. In order to help myself, I worked on establishing a clear text hierarchy as well as considering how I would apply color. I wanted to make sure I was using the colors in a way that would highlight important facts and support the design, and not make it feel too rainbow and tacky.