my role Staff Designer; Designer of additional event collateral

more info Tasked with designing a social post to announce the talent who would be performing at Broadway Cares’ event, Broadway Backwards. My resource was the key art. Since the key art was a denim jacket with buttons, I was given the prompt to incorporate a similar concept in the post. In order to show the images of the stars large enough, I wanted it to feel like you were zooming in to a piece of the jacket when you clicked through every additional slide of the carousel.

A challenged I faced was creating graphics that would feel convincing enough as buttons. First I found a vector online on a resource I pay for and then I played with the layers in illustrator.