it's art.
ABOUT PROJECT
This project started as a drawing of a sandwich I did on my iPad on a program called Procreate. I wanted to find a way to integrate design and art together. I took the drawing and developed a mock campaign where Procreate partners with Feeding America.
The inspiration behind this was that I had seen a lot of campaigns that possessed literal text. I liked the informal conversation aspect of it and I think it's a sure way to grab someone's attention as I don't think we're used to seeing ads that are directly speaking to us. I also wanted to try to mash my art with design.
INSPIRATION & EARLY DEVELOPMENT
Early concept development of the campaign and collateral for it. This is where I started discovering what image layouts would look like.
Early concept development of the campaign and collateral for it. This is where I started discovering what image layouts would look like.
![](https://cdn.myportfolio.com/878ac4a0-a2e9-4e18-adfd-50f8cbbab241/65e4a385-43da-4c01-89f1-13b61c011b7b_rw_3840.jpg?h=beee2cddf5817a450459adb02b9fbee3)
![](https://cdn.myportfolio.com/878ac4a0-a2e9-4e18-adfd-50f8cbbab241/cab73e2a-551e-41a2-b25a-da03c427c17f_rw_3840.jpg?h=96678c161fe0aae1c8e8f7444370f05a)
![](https://cdn.myportfolio.com/878ac4a0-a2e9-4e18-adfd-50f8cbbab241/6ff77239-55fb-4940-bd53-e72d036ae28f_rw_3840.jpg?h=3691d883c9730108adfc75235ce8726f)
![](https://cdn.myportfolio.com/878ac4a0-a2e9-4e18-adfd-50f8cbbab241/7b0a12b9-0538-424c-9c7c-c337f758f612_rw_3840.png?h=a1655ce25608a9307738813ca0b9c66d)
![](https://cdn.myportfolio.com/878ac4a0-a2e9-4e18-adfd-50f8cbbab241/eb3ad24c-6162-42c1-a870-56cb35ffbf86_rw_3840.png?h=a53591825344c3c4b4f91269e67da8f1)
![](https://cdn.myportfolio.com/878ac4a0-a2e9-4e18-adfd-50f8cbbab241/ef2f8f60-627c-422d-b8d0-a2b32679a236_rw_3840.png?h=ced8af0e5c619c04e013fbff5d326a1f)
CONCEPT DEVELOPMENT
I originally envisioned someone driving home from work hungry, seeing this ad and thinking it was advertising a food place, but it wouldn't be. Instead, it was an ad for an art app, Procreate, to show someone how convincing and realistic they could make their work look.
I originally envisioned someone driving home from work hungry, seeing this ad and thinking it was advertising a food place, but it wouldn't be. Instead, it was an ad for an art app, Procreate, to show someone how convincing and realistic they could make their work look.
![](https://cdn.myportfolio.com/878ac4a0-a2e9-4e18-adfd-50f8cbbab241/d35eacc2-d343-46d8-adbf-361cafbb135e_rw_1920.png?h=89b69148fd8b2e8f89f3e14b3496eb01)
![](https://cdn.myportfolio.com/878ac4a0-a2e9-4e18-adfd-50f8cbbab241/672ed818-14d3-411b-b86d-ac6cb4dcac11_rw_1920.png?h=becd659a53e13291eb7a2170248d90cf)
![](https://cdn.myportfolio.com/878ac4a0-a2e9-4e18-adfd-50f8cbbab241/867aed67-74cc-4433-bcef-ead63c505440_rw_3840.png?h=a1d0560045b95bf1eb6dc6f50de41560)
CHALLENGES FACED
One of the challenges here was thinking about how I make it obvious that this was in fact a drawing. The “aha” moment for me was when I started playing around with lines and realized what an integral part they could play in this project. I used them to split the art in half but then realized that I could also use lines as a branding component throughout the project.
One of the challenges here was thinking about how I make it obvious that this was in fact a drawing. The “aha” moment for me was when I started playing around with lines and realized what an integral part they could play in this project. I used them to split the art in half but then realized that I could also use lines as a branding component throughout the project.
![](https://cdn.myportfolio.com/878ac4a0-a2e9-4e18-adfd-50f8cbbab241/e1824d3d-de9b-418b-b0fa-0126c1a95e3b_rw_1920.png?h=cba5bdd98149a2f90ea33c1621bae8d6)
![](https://cdn.myportfolio.com/878ac4a0-a2e9-4e18-adfd-50f8cbbab241/9df67eec-839a-43c6-abbe-5e50fc5fa918_rw_1920.png?h=edc8c65e65a5891e6da22dea0e0e5fab)
![](https://cdn.myportfolio.com/878ac4a0-a2e9-4e18-adfd-50f8cbbab241/23c56ccb-2115-4453-b97c-0b6e73ce7953_rw_1920.png?h=fd65ef79dac702b4fdd1a5e104b3fc3c)
CLIENT Personal Project
MY ROLE Designer, Artist; Ideated Brand style and copy for digital deliverables and printed collateral
AGENCY n/a