project
production merchandise

client
Paper Mill Playhouse

This project started as a drawing of a sandwich I did on my iPad on a program called Procreate. I wanted to find a way to integrate design and art together. I took the drawing and developed a mock campaign where Procreate partners with Feeding America.

I aimed to challenge myself in two areas: having brand consistency across the campaign and integrating my fine art into design.

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concept

A Convincing Trick
I originally envisioned someone driving home from work hungry,

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concept

A Convincing Trick
I originally envisioned someone driving home from work hungry,

MY PROCESS

Facing a Challenge
One of the challenges here was thinking about how I make it obvious that this was in fact a drawing. I had an opportunity to show it to experienced designers and in doing so I received amazing feedback that helped me reach the finish line. The “aha” moment for me was when I started playing around with lines and realized what an integral part they could play in this project. I used them to split the art in half but then realized that I could also use lines as a branding component throughout the project.

CLIENT Personal Project

MY ROLE Designer, Artist; Ideated Brand style and copy for digital deliverables and printed collateral

AGENCY n/a

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